BTS continues to dominate the global music scene as their powerful anthem “Not Today” achieves a major milestone: 600 million views on YouTube! This feat makes it the group’s 14th music video to cross this impressive mark, solidifying their unmatched influence in the music industry.
Let’s dive into the journey of this song, its impact on fans, and the significance of this career achievement.
Table of Contents
The Release of “Not Today”
“Not Today” was released on February 20, 2017, as part of BTS’s repackaged album, You Never Walk Alone. This song, alongside the heartwarming track “Spring Day,” played a pivotal role in showcasing BTS’s versatility.
Known for its explosive energy and defiant lyrics, “Not Today” is a rallying cry for those who face struggles and challenges. The group’s message of resilience and standing together resonated deeply with ARMYs and beyond, spreading across borders, languages, and cultures.
The music video, directed by the renowned Lumpens team, is a visual spectacle. Shot in stark desert landscapes, it features fierce choreography that symbolizes resistance, unity, and strength.
Awards and Recognition
Upon its release, “Not Today” earned widespread acclaim. It topped charts in several countries and debuted on Billboard’s World Digital Song Sales Chart, proving the group’s growing global appeal.
Although “Not Today” did not win any specific music awards then, it became a fan-favorite performance track during BTS concerts. The choreography has become iconic, inspiring countless dance covers worldwide.
Its enduring popularity lies in the song’s bold message and captivating BTS music video, which continues to attract new viewers years after its release.
Fan Reactions to 600 Million Views
ARMYs took to social media to celebrate this monumental achievement. Trending hashtags like #NotToday600M and #BTSNotToday flooded Twitter and Instagram as fans expressed their pride and love for BTS.
One fan wrote,
“’Not Today’ taught me to keep fighting no matter what. Watching it hit 600M views feels like a victory for all of us!”
Another shared a throwback memory,
Why “Not Today” Still Resonates
Even after seven years, “Not Today” remains a source of strength for listeners. Its timeless message—“If you can’t fly, run. If you can’t run, walk. If you can’t walk, crawl, but keep moving forward”—continues to inspire people facing challenges in their personal lives.
The MV’s bold visuals and raw energy stand out despite their extensive discography.
BTS’s Legacy: 14 MVs and Counting
With “Not Today” crossing 600 million views, it now has 14 music videos in this elite club. This list includes beloved tracks like “DNA,” “Dynamite,” “Boy With Luv,” and “Fake Love.”
This achievement is a testament to BTS’s unmatched artistry and ARMY’s unwavering support. Each milestone reaffirms its position as one of the most influential musical acts of all time.
“Not Today” hitting 600 million views is more than just a number—it’s a celebration of BTS’s resilience, their ability to connect with fans worldwide, and the everlasting impact of their music. As ARMYs continue to stream and support their idols, one thing is clear: this is far from the end of the BTS record-breaking journey.
So, if you haven’t yet, head to YouTube, relive the empowering anthem, and join the celebration! Because, as BTS said, “Not today, but someday, we will win!”
Let’s keep streaming and breaking records together! 💜
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