The Korean Business Research Institute has released its latest brand reputation rankings for K-pop girl groups, and the results show significant movement among fan-favorite groups! Based on big data analysis from October 10 to November 10, the rankings reveal which groups are capturing the hearts of fans and making waves in media coverage, social media interactions, and community engagement.
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BLACKPINK Takes the Top Spot
BLACKPINK soared to the number one position this month, fueled by an impressive 224.63% jump in their brand reputation index since October. With a final score of 12,644,046, the group experienced a major surge in attention, largely thanks to member Rosé, who drew widespread admiration for her involvement in various high-profile activities. Keywords associated with BLACKPINK included “Rosé,” “APT.,” and “syndrome,” while the top related terms were “record,” “delightful,” and “happy.” The group’s positivity rating was a remarkable 94.58%, showcasing overwhelming support from fans and a public drawn to their music, fashion, and powerful performances.
aespa Holds Steady in Second Place
Maintaining their spot at second, aespa’s brand reputation index came in at 4,900,820, marking a modest 1.25% increase since last month. This stable position reflects the group’s consistent engagement with fans, thanks to their unique AI-inspired concepts and recent music releases. Known for its futuristic style and innovative sound, aespa has captured a solid fanbase and is a major presence in K-pop.
IVE Retains Third Place with Strong Fan Engagement
IVE secured their place at number three with a brand reputation index of 3,568,377. Known for their infectious tracks and relatable personalities, IVE has cultivated a strong connection with fans, and this sustained attention has helped them maintain their ranking. Recent performances and social media content have only strengthened their fan engagement, ensuring IVE’s steady growth and reputation.
LE SSERAFIM and (G)I-DLE Complete the Top Five
LE SSERAFIM claimed fourth place with a brand reputation index of 3,256,346. The group’s unique concepts and dynamic stage performances have been key in driving public interest and media coverage, solidifying their presence in the top tier of K-pop girl groups. Meanwhile, (G)I-DLE saw a notable 4.20% increase in their brand reputation score since last month, landing them in fifth with an index of 2,722,186. Their creative approach to music and self-produced tracks continue to resonate with fans and keep them in the public eye.
Complete list of the top 30 girl groups in November 2024
- BLACKPINK
- aespa
- IVE
- LE SSERAFIM
- (G)I-DLE
- FIFTY-FIFTY
- Red Velvet
- TWICE
- OH MY GIRL
- NMIXX
- BABY MONSTER
- fromis_9
- ILLIT
- PURPLE KISS
- tripleS
- H1-KEY
- MAMAMOO
- STAYC
- Apink
- ITZY
- Girls Generation
- Dreamcatcher
- Girl’s Day
- MEOVV
- signature
- Kep1er
- WJSN
- RESCENE
- EXID
- APRIL
What Influenced This Month’s Rankings?
Media Exposure and Community Connection
The factors determining these rankings include the groups’ media coverage, fan engagement, and public image. BLACKPINK’s sky-high media presence, thanks to global endorsements and member-specific projects, has kept them front and center. Similarly, aespa’s innovative approach and IVE’s fan-oriented content have maintained their positions.
Social Media and Brand Endorsements
Groups with high social media engagement, such as BLACKPINK, aespa, and (G)I-DLE, benefitted from the dedicated activity of their fan bases. Members frequently post on various platforms, allowing fans a direct connection and often sparking viral moments. Additionally, endorsements and collaborations add to a group’s reputation index by placing them in the broader public’s view beyond the K-pop sphere.
The November 2024 rankings showcase the dynamic nature of K-pop and how quickly brand reputation can shift month to month. BLACKPINK’s substantial growth in brand power this month underscores the group’s impact in Korea and worldwide. As groups continue to release new music, engage in collaborations, and build connections with fans, we can expect more changes in these rankings in the coming months.
Fans can look forward to seeing how each group plans to close out the year, with year-end performances, awards, and potentially new releases that will undoubtedly influence next month’s rankings.
