Top 50 Instagram Influencers in the World (July 2025): Who’s Dominating Social Media?

Instagram isn’t just a photo-sharing platform anymore—it’s a global influencer marketplace. Every like, comment, and story adds to an influencer’s reach, power, and brand value. Thanks to HypeAuditor’s Top 1000 Instagram Influencers list (July 2025), we now have an updated snapshot of who’s ruling the gram with the biggest follower counts and engagement rates.

Here’s a look at the Top 50 Instagram influencers, what they’re famous for, and why brands are lining up to collaborate with them.


🥇 1. Cristiano Ronaldo (@cristiano)

  • Category: Sports (Football)
  • Followers: 660.2M
  • Average Engagement: 7.1M
    The undisputed Instagram king, Cristiano Ronaldo continues to lead the global influencer race. With unmatched fan loyalty, he tops both sports and digital charts.

🥈 2. Lionel Messi (@leomessi)

  • Category: Sports & Family
  • Followers: 506.1M
  • Average Engagement: 3.2M
    Messi is not just a football legend but also a family man, and that personal touch keeps fans hooked beyond the game.

🥉 3. V of BTS (@thv)

  • Category: Music
  • Followers: 68.1M
  • Average Engagement: 11M
    V tops music influencers globally, with the highest average engagement. BTS ARMY’s unwavering love powers his reach and impact.

4. Selena Gomez (@selenagomez)

  • Category: Music & Photography
  • Followers: 418.9M
  • Average Engagement: 1.8M
    From singer to skincare mogul, Selena’s authentic posts resonate with millions.

5. Kendall Jenner (@kendalljenner)

  • Category: Fashion & Modeling
  • Followers: 287M
  • Average Engagement: 2.4M
    The runway queen brings haute couture to everyday feeds with effortlessly stylish posts.

6. Kylie Jenner (@kyliejenner)

  • Category: Beauty & Fashion
  • Followers: 393.2M
  • Average Engagement: 1.6M
    Kylie’s influence spans makeup, fashion, and pop culture. She remains one of the most bankable influencers in the beauty space.

7. Billie Eilish (@billieeilish)

  • Category: Music
  • Followers: 124.9M
  • Average Engagement: 3.7M
    An artist who doesn’t follow trends—she sets them. Billie’s aesthetic is a hit among Gen Z.

8. Jimin of BTS (@j.m)

  • Category: Music
  • Followers: 54M
  • Average Engagement: 7.4M
    Another BTS powerhouse, Jimin blends charisma, artistry, and humility.

9. Lisa (@lalalalisa_m)

  • Category: Music
  • Followers: 106.2M
  • Average Engagement: 3.6M
    BLACKPINK’s Lisa is a global phenomenon, especially among K-pop and fashion fans.

10. Kim Kardashian (@kimkardashian)

  • Category: Fashion & Beauty
  • Followers: 356.3M
  • Average Engagement: 982K
    Kim remains a social media magnet and business mogul, influencing fashion and culture.

Other Notable Names in the Top 50:

🎵 Music Powerhouses
  • Beyoncé (@beyonce) – 311M followers, Queen of style and soul.
  • RM (@rkive) – 47.8M followers, known for thoughtful posts and BTS leadership.
  • Jennie (@jennierubyjane) – 87.4M followers, BLACKPINK’s chic visual.
  • J-Hope (@uarmyhope) – 51.9M followers, energetic and fashion-forward.
  • Rosé (@roses_are_rosie) – 83.9M followers, delicate yet bold vibe.
  • Dua Lipa (@dualipa) – 87.8M followers, dance-pop diva and model.

⚽ Sports Legends

  • Virat Kohli (@virat.kohli) – 274M followers, cricket’s social media superstar.
  • Neymar Jr (@neymarjr) – 230.9M followers, known for flair on and off the field.
  • Hardik Pandya (@hardikpandya93) – 41.7M followers, rising in the influencer game.
  • Vinicius Jr (@vinijr) – 53.7M followers, young and dynamic.

🎥 Cinema & Acting Stars

  • Shraddha Kapoor (@shraddhakapoor) – 93.8M followers, India’s Instagram sweetheart.
  • Alia Bhatt (@aliaabhatt) – 86.4M followers, Bollywood’s golden girl.
  • Anushka Sharma (@anushkasharma) – 69.7M followers, effortlessly classy.
  • Jenna Ortega (@jennaortega) – 37.2M followers, Gen Z’s rising Netflix star.

💼 Public Figures

  • Narendra Modi (@narendramodi) – 96.3M followers, one of the few world leaders on the list.
  • Instagram (@instagram) – 691.9M followers, the platform itself ranking with huge reach!

💡 What Makes These Influencers Stand Out?

  1. Massive Reach – From Cristiano Ronaldo’s 660M to BTS V’s 11M avg engagement, these profiles are gold mines for global exposure.
  2. Niche Power – Categories like sportsK-popfashion, and cinema continue to dominate.
  3. High Engagement Rates – It’s not just about followers. Authenticity and fan loyalty define success.
  • K-pop Domination: BTS and BLACKPINK members (V, Jimin, RM, Lisa, Jennie, Rosé, J-Hope, Jin) occupy several top spots. Their engagement rates are unmatched.
  • Cross-platform Stars: Influencers like Selena, Kylie, and Billie are equally active on YouTube, TikTok, and other media.
  • Global Influence: The list features names from Brazil, India, Korea, Europe, and the US, reflecting Instagram’s worldwide appeal.
  • Diversity of Fields: From footballers and rappers to politicians and actors, influence isn’t limited to one profession.

✨ Final Words

The Instagram influencer landscape is constantly evolving, but what remains consistent is the power of engagement and connection. Whether it’s BTS’s V breaking engagement records or Cristiano Ronaldo leading with sheer numbers, these personalities are more than just entertainers—they’re digital leaders.

As we move further into 2025, this top 50 list is a perfect snapshot of who’s shaping global culture, conversation, and commerce—one post at a time.

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